Say what?! How cool is this! Click the link to watch the video.
A poet and a scientist have teamed up to fight air pollution with what they call the world’s first “air-cleansing” billboard.
Poetry professor Simon Armitage and chemistry professor Tony Ryan of the University of Sheffield in England joined forces to create the giant poster, which features a poem by Armitage entitled “In Praise of Air” printed with pollution-eating particles of titanium dioxide.
“I wanted to write a poem that was approachable, that might catch the attention of the passer-by and the wandering mind,” Armitage said in a statement. “”I’ve enjoyed working with the scientists and the science, trying to weave the message into the words.”
Titanium dioxide particles purify the air by using sunlight and oxygen to react with nitrogen oxide pollutants, according to Ryan, who said the sign will help scrub the surroundings of pollution caused by cars.
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